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Color
Primary Colors
Red, Blue, Yellow
Secondary Colors are made by mixing two primary colors.
Green, Orange, Violet
Tertiary Colors are made by mixing a primary color with
a secondary color.
Magenta, Blue-Violet, Green-Blue, Yellow-Green, Yellow-Orange, Red-Orange
Analogous Colors (or adjacent or harmonizing colors) appear
grouped next to each other on the color wheel. (Yellow-Green, Green and
Blue-Green, for example). Analogous colors often work well together but
if too close in value they can appear washed out or not have enough contrast.
Make it even more interesting by adding a fourth to the palette.
Complementary Colors are directly opposite each other on
the color wheel. They create a dynamic tension but may clash if not used
carefully.
Value is the lightness or darkness of a color.
Tints are lightened values.
Shades are darkened values.
Saturated colors are pure hues.
Brightness is the amount of white added to a hue
Monochromatic Color Scheme - The use of various values
and intensities of one color family.
Triadic color combinations use colors at the corners of
an equilateral triangle.
Quadratic color combinations use colors at the corners
of a square.
Cool Colors (calming): Blue, Green, Violet (& White)
Warm Colors (exciting): Red, Yellow, Orange (& Black)
Neutral Colors: Brown, Tan, Beige, Gray, Silver, Black,
White
The easiest way to create a dynamic color palette is by starting with a
color triad. Play with the value of the colors as well.
Remember, a color palette should be no more than five colors (not counting
black and white). Work in a neutral or two.
Consider the meaning of the colors you are using and use them to your advantage.
Take into account contemporary color palettes. Neutrals have become extremely
popular again. And they work well for business applications.
Color Exercise
Color Wheel
Building a Palette - Step One
Building a Palette - Step Two
Building a Palette - Step Three
Building a Palette - Step Four
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